The New Zealand Effectiveness Awards held last night recognised our campaign for Energizer as one of the most successful in the FMCG category.
The campaign featuring Dai Henwood was awarded a Bronze Effie for its success in moving product and convincing New Zealanders to replace their smoke alarm batteries with Energizer batteries.
Energizer was one of only three campaigns awarded in the FMGC category, an achievement made all the more impressive considering our campaign only ever ran online, and was up against some pretty big brands with pretty big TV budgets.
Congratulations to everyone involved, and may your hangovers be short and fleeting.
See the spots in our work.