27/03/2013 admin

The Co-operative Bank chooses Y&R New Zealand

The Co-operative Bank has appointed Y&R New Zealand as its creative and media agency partner.

Y&R will handle brand and retail creative and media planning and buying.

“2013 is going to be a milestone year for The Co-operative Bank,” says Sadhana Raman, General Manager Marketing & Online, The Co-operative Bank. “We were looking for an agency to help us achieve our ambitions. We reviewed the market, did an initial assessment of possible options, and concluded that Y&R NZ were absolutely the right partners for us – in terms of alignment in values, their approach and undoubted capability. We were also impressed with the extent to which they shared our passion for the exciting potential in our brand.”

James Hurman, Managing Director, Y&R New Zealand says “Here’s a bank with a genuine sense of purpose, point of difference and truly ambitious leadership. Because of those qualities we’d been attracted to The Co-operative Bank for some time, and we couldn’t be more excited about our new partnership.”

Scott Henderson, Wellington Creative Director, Y&R New Zealand says “It’s not often you get to partner with a team that has such a great story to tell… not just unique for the category, but pretty rare for business as a whole. It’s a great opportunity – and we’re delighted to be playing our part.”