Team May 14th, 2018admin
Jono KeyManaging Director & Head of Planning
Part strategist, part media guy, part creative dabbler. Over a career spanning 15 years in the advertising industry I’ve worked as a strategic planner in both media and creative agencies. From that experience, it’s my belief that the best ideas create their own momentum and it’s always been the blend of both media and creative thinking that makes this happen.
Starting my career in New Zealand I went on to work in London and Sydney. When the time came to return to home, I looked for an ambitious and disruptive full service agency and Y&R New Zealand fit the bill perfectly.
Over the last four years we’ve leveraged elements of paid and earned media to create both local and global campaigns that inspire people to run away and reimagine our ideas through PR and social channels. Campaigns that have delivered exponential returns for our clients. It’s been challenging, but always fun. Never forget the fun.
Maureen SipkesFinance Director
Maureen brings to Y&R over 15 years experience in some of the industry’s top agencies, and we are thrilled to have her on board. With her trusty team of bean counters she ensures the smooth running of all things finance. As part of the Senior Management Team she is also instrumental in managing the agency’s continuing client and growth demands. Outside of work she loves cooking up feasts for her family and friends, and is always on the hunt for the next family holiday destination.
Greg WhithamGeneral Manager - VML
I have over 18 years experience in Digital creative & strategy, both locally and in global markets. It’s been a love/hate thing…
I love to see digital experiences and interactions function as a strategic tool – I hate seeing digital communication flounder as a superfluous cosmetic device. I love creative teams that can work collectively towards a unified goal – I hate passengers and turf protectors.
I love clients with a vision – I’m wary of those brainwashed by the cliches of the ‘new digital economy’. I love the UX experience design process – I hate the formulas and gimmicks that makes most digital experiences feel the same.
I love creating time-based, geo-relevant interactive media – I hate spinning 3d logos, icons with wings on and the growing plethora of digi-babble bullsh_t. I love technology that can engage a crowd into a collective experience – I hate the way technology can make us feel isolated.
95% of the time – I love what I get to do in this job.
Tom PaineJoint Executive Creative Director
Tom divides his time between ad making, fishing, and scheming ways to score a free boat. Only the first endeavour has proven fruitful, resulting in a respectable haul of door-stops at every major show, including a D&AD Yellow Pencil, gold at Cannes, and gold at the Effies. He also received the award for ‘Lifetime Achievement in Radio Advertising’ at the geriatric age of 27.
Tom was recently the #1 ranked New Zealand creative. His ranking at home has just slipped to #3 with the arrival of son Louie.
Tim HuseJoint Executive Creative Director
Huse has over 16 years of experience including stints at Colenso BBDO, Saatchi & Saatchi and served as creative director at Sugar and TBWA.
He has been recognised multiple times at Cannes Lions, One Show, D&AD, AWARD and Axis.
Guy DennistonCreative Director
I’ve been making ads for about 15 years and along the way my work has been fortunate enough to win pretty much every major award in advertising. Though, the one I’m most proud of is the Annual Silverscreen Pool Tournament Trophy, which I’ve held every year since 2003.*
I’ve worked with big multinational brands, iconic local brands, tiny start-ups and everything in between.
The one thing consistent across all of them is that they benefit from good ideas.
From Coca-Cola to Hallensteins, Greenpeace to Vogel’s, when you have a good idea, that’s insightful and relevant, you’re infinitely more likely to engage with your audience.
This has always been important but even more so now with audience-curated media.
It’s an exciting time, finding ever more creative ways to connect brands and consumers, and it’s a challenge I’d love to take on for your brand.
My wife and I are proud parents of Leo and Ivy, so when I’m not making ads I’m making cardboard-box cars and forts out of blankets.
Sometimes even for the kids.
*This may or may not be due to Silverscreen going out of business in 2004.
Gavin SiakimotuCreative Director
I remember calling my sister at work once to wish her a happy birthday or, most likely, apologise for forgetting her birthday.
We weren’t really able to hear each other very well though because she worked in an open plan office, and her co-workers were talking too loudly in the background.
I could hear their every word.
Excitedly, and unbeknown to my sister, their every word was about an ad I’d just made that went to air the night before.
I’ve forgotten Carolyn’s birthday several times since, but I’ll never forget that moment. I’ve won a heap of awards over the years, but I’ll take a real-world gong over an advertising one any day.
You can try me on that.
Catherine HamiltonNational Trading Director
Originally from Wellington, I have spent many years in agency and media owner roles, leading sales and trading teams.
I love the challenge of pulling together a negotiation strategy to deliver the best outcome for our clients. Competitive by nature, I thrive on the thrill of delivering a mutually beneficial outcome.
I have worked across a diverse range of categories, including Government, FMCG, Automotive, Entertainment, Telecommunications and Finance to name a few.
Nicky GrevilleNational General Manager of Media
I believe that great strategic insight is intrinsically linked to smarter channel planning. Everything communicates and I see it as our mission to understand how stories spread in our increasingly connected world, translate what makes people behave the way they do, and then deliver channel solutions that command a disproportionately bigger share of peoples’ minds than ever before.
My background is in media planning and buying. I’ve worked in New Zealand and in the UK planning across businesses such as Unilever, Vodafone, NZ Lotteries, BNZ, BMW Mini, Tower Insurance, and Pizza Hut. More recently I’ve been working as a strategic planning director focusing on guiding teams towards smarter channel solutions across media, digital, social, and PR.
I’m proud to have won three gold and two silver awards at the NZ media awards in 2012, and had several campaigns for Unilever recognised as finalists in the Spikes (global and Asia), the NZ PRINZ awards (winner), and featured on Cream Global as campaign of the week.
I love living in Ponsonby in my tiny cottage with my wonderful partner Will. We spend our time enjoying the buzz of Ponsonby and trying to tame our small, but unruly garden.
Rikki TownsleyGeneral Manager, Wellington
Having worked in senior client side roles and in both creative and media agencies across the United Kingdom, Australia and New Zealand I’m evangelical about the benefits (I’d argue necessity) of creative and media working closely together to produce the best results.
I believe communications must solve real business or social problems: leveraging insights to change behaviour, in order to deliver value for clients, brands and consumers. To this end, much of my time over the past fifteen years has been spent embedding consumer-centric thinking into communications; both digital and offline.
Previous brands I’m proud to have worked on include Arnott’s, Brown Forman, Burger King, ColgatePalmolive, EQC, GoodmanFielder, HRV, Microsoft, NIVEA , Vodafone and WeightWatchers.
Outside of the office, I can usually be found either running or looking for my new favourite coffee spot.
Alicia TuttyMedia Director, Wellington
I’ve been part of the Wellington agency media scene since 2003 – that’s back when you could get most of your audience with a couple of spots on TV and an ad in the local paper! Some would say they were the good old days but I would say that now is the most exciting and invigorating time to be in this industry.
While my category experience since then has spanned from retail to finance to entertainment and beyond, my particular passion is for government business where the chance to bring about positive social change is a key focus. It’s a real privilege to work in an industry that can make a difference in peoples’ lives.
Heading up the Wellington media team, my role is to help identify opportunities to add value and insight into our clients’ business, tapping into the extensive wider Y&R resource to help deliver meaningful solutions.
Although originally an import from a little farther north (ahem Hamilton), I am now a passionate Wellingtonian and I will take any opportunity to sing the praises of my adopted city.