Digital played a pivotal role in our media strategy for the cinematic release of Tin Tin and was the perfect platform to position the film as a “Holiday Blockbuster”.
By utilising the Yahoo! in-house design expertise we were able to create a Custom ‘interactive comic strip’ Homepage Lights Out. This execution dropped over the screen in a comic strip format in which Tin Tin ran from frame to frame across the screen. This then allowed the user to interact with it in order to view the trailer.