The Co-operative Bank came to us with an urgent brief to relaunch their brand. New Zealand had very little awareness of the bank, and the benefits of its ‘co-operative’ status were not well understood.

Rather than communicate a philosophy, we chose to focus on the thing they truly do differently. The Co-operative Bank is the only bank to share its profits with its customers.

In two months we redesigned the bank’s identity from the logo up, culminating in the launch of a fully integrated campaign. Built from a new visual identity centred around the ‘prosperity loop’ – the infinity symbol linking the two o’s in The Co-operative Bank’s name – the new brand spoke to the profit coming out of the bank being put back into its community of customers.