For the launch of Snow White and The Huntsman we needed an out of home campaign with a twist to get cut-through and generate awareness.
The idea? Create a visually stimulating experience and increase awareness of the film by placing the traditional “in cinema” standees within the Mall environment and provide shoppers with a burst of delight by handing out delicious red apples. Through the brand ambassadors we were also able to communicate the key elements of the film to make sure the public were aware that this was no ordinary “Snow White”.
The feedback from the public was hugely positive – “That looks like a really good movie! I can’t wait to see it”. When does the movie come out? .. Can’t wait.”