The long practiced art of taxidermy, has been used on every fur faced fiend know to man. But no one has taxidermied a moustache. Until now.
Every year, Schick sponsor Movember. And every year thousands of incredible moustaches are lost come December first.
Thus, Mount Your Mo was born.
The campaign was launched with an outdoor and online promotion. Facebook ads directed moustaches to the Schick for men page.
Men registered with the Mount Your Mo app, committed to a style, and were sent everything they needed to maintain, remove, and submit their moustache.
The worthiest were stuffed, mounted, immortalized and presented back to their mighty owners.
From a budget of only $5000, Schick reinvigorated Movember, achieved a 100% sampling rate and gained more Facebook likes and left over hair than you can shake a Schick at.