For whatever reason, beards are trending. This of course presents a significant problem for razor sales the world over. However, anyone who has actually grown a beard knows the reality – they’re feral, irritating pests that take on a persona of their own, then cling to the host face for dear life.
So to illustrate this, we photographed a series of bearded men, and replaced their facial hair with wild mammals. The call to action used the global Schick brand line ‘Free Your Skin’, inviting New Zealand men to rid themselves of their unwanted furry pest once and for all.
This outdoor campaign won 2 silvers at Spikes in 2014.