The new LG Optimus Net phone is the first in NZ that is Snapper compatible, essentially turning your phone into a Snapper card, so naturally we demonstrated this by featuring real Snappers in each of our executions. This campaign is running in Wellington targeting students through street posters, bus sides, Adshels and online.

The job was to connect and get cut-through to Wellingtonians aged 15-34 through Outdoor.