How do you make an already iconic brand even more beloved? Quite simply, you go above and beyond for your die hard fans.

Land Rover showed what Valentine’s Day can mean for a man, turning a heart-warming and heart-felt TradeMe listing into the ultimate Valentine’s Day gift for four kiwi blokes.

Christened The Landy by the four Otago Uni mates 15 years ago, the listing reluctantly offered their beaten and broken 1957 Series I Land Rover for sale. It told the story of their many adventures and their sorrow at parting with their beloved truck.

While Will, Jeremy, Anthony and James thought they were closing a chapter with the sale, fate intervened, when the team at Land Rover NZ read the listing ad and a covert operation was hatched.

The Landy was lovingly restored and returned to the boys on national television. The resulting piece of content has already been viewed over 8 million times and picked up by global media including Top Gear and the positive feedback from Land Rover fans has been unprecedented.