The HRV mission to reinvent the New Zealand invironment had evolved from purifying your air to offering a total home solution. It had become so much more than just ventilation – it’s heating, cooling and clean filtered water for your entire home.

In March 2014, we brought this total home solution to life through the HRV Pure Invironment Project.

A villa renovation, spearheaded by HRV, bringing together a family of like-minded brands to set a new standard for the health of kiwi homes.

Our Strategy: Weave the HRV philosophy and products into a story about property price speculation, one that Aucklanders and the media would follow to see the final outcome. Ultimately taking category ownership of the term ‘Pure Invironment’.

The idea: 45 Lincoln Street Ponsonby became the Pure Inviroment Project, a villa restoration spearheaded by HRV that brought together a family of like-minded brands to set a new standard for the health of kiwi homes

The result
• Over $500k worth of PR coverage, including a piece on 7 Sharp
+25% increase in sales YoY