EQC want to encourage New Zealanders to think about household earthquake preparedness in the same way as other things they do naturally and automatically to protect their families and others. Things as simple as moving the handle of a boiling pot out of the reach of children or closing the gate on a pool fence.
“Fix. Fasten. Don’t Forget”, shows how easy and worthwhile it is to prepare your home. In addition to the screen content, more action-led communications with easy-to-follow steps of what to do at home, also featured online and through print activity.