Burnsco approached us to refresh their brand which hadn’t been touched since the ‘80s.

We wanted to retain the brand equity in the Burnsco star but give it a purpose, and set on the theme of navigation, connecting the brand to exploration, expertise and knowledge. Burnsco empowers its customers to navigate the marine and leisure category and the new logo reflects that with a redrawn nautical star. It boasts a muscular and robust wordmark and improved readability.

We also came up with a new tagline, ‘The journey starts here’, positioning Burnsco as the starting point for any excursion where know-how and the best quality gear are in constant supply.