The Co-operative Bank chooses Y&R New Zealand

The Co-operative Bank has appointed Y&R New Zealand as its creative and media agency partner.

Y&R will handle brand and retail creative and media planning and buying.

“2013 is going to be a milestone year for The Co-operative Bank,” says Sadhana Raman, General Manager Marketing & Online, The Co-operative Bank. “We were looking for an agency to help us achieve our ambitions. We reviewed the market, did an initial assessment of possible options, and concluded that Y&R NZ were absolutely the right partners for us – in terms of alignment in values, their approach and undoubted capability. We were also impressed with the extent to which they shared our passion for the exciting potential in our brand.”

James Hurman, Managing Director, Y&R New Zealand says “Here’s a bank with a genuine sense of purpose, point of difference and truly ambitious leadership. Because of those qualities we’d been attracted to The Co-operative Bank for some time, and we couldn’t be more excited about our new partnership.”

Scott Henderson, Wellington Creative Director, Y&R New Zealand says “It’s not often you get to partner with a team that has such a great story to tell… not just unique for the category, but pretty rare for business as a whole. It’s a great opportunity – and we’re delighted to be playing our part.”

Westfield appoints Y&R’s specialist retail offering – Ideaworks as their advertising agency

Shopping centre owner Westfield New Zealand has awarded its advertising account to Ideaworks, the specialist retail offering of Y&R New Zealand.

“This decision comes after a robust pitch process and lengthy consideration as to the best fit for our organisations future marketing objectives, and we are really looking forward to working with such an innovative team” said Jo Tait, National Marketing Manager, Westfield (New Zealand).

“Y&R will work alongside the national and centre marketing teams of our organisation to deliver on all consumer communications.”

James Hurman, Managing Director, Y&R New Zealand said “The opportunity to work with Westfield is an awesome one for Ideaworks. No other retail client touches so many New Zealanders in so many different ways, and being Westfield’s partner means being a key part of where the best of New Zealand retail is going.”

Josh Moore, Executive Creative Director, Y&R New Zealand said “Ambitious business goals driven by innovative marketing. That’s the brief from Westfield and one that perfectly aligns with the Y&R NZ and Ideaworks philosophies.”

Westfield’s previous agency, DraftFCB, chose not to enter into the pitch process and will retire from the account as of 1 April 2013.

“We want to take this opportunity to thank DraftFCB for their contribution to Westfield New Zealand during the past three years and first quarter of 2013,” said Ms Tait.

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