We’re a full service agency based in Auckland and Wellington

We are Y&R NZ

What We Do
work

Work

We believe ads can be beautiful and rewarding experiences. We love making ideas people want to spend time with. Here are a few of our favourites.

McWhopper<br>The World’s Most Talked About Burger
Jaguar Actual Reality
EQC ACTIONS
HPA<br>Big Change<br>Starts Small
Living Memories
The Co-operative Bank
Breast Cancer Cure and Lewis Road Creamery – Breast Milk
Love From Land Rover
Weather To Wake
Blunt
Quickflix Smart Movies
GEM Visa ‘Like’
ACC Falls around the Home
York Street Mechanics
Sea Shepherd for the Ocean
brands
josh-moore-quote

We’re united by the belief that there are certain problems, that when solved, unlock disproportionately large commercial success. We exist to drive our clients’ business forward by identifying those pivotal problems and using creativity to solve them.

Josh Moore, CEO & CCO, Y&R NZ
the-group

The Group

Y&R NZ’s offering includes seven distinct specialist teams that can lead or collaborate as needed.

As part of the Y&R Global Group we also have access to an extraordinary world of marketing intelligence.

Within the family we have world-leading specialist resource. VML, the global digital, social and mobile communications network. IdeaWorks, Australasia’s only retail and shopper marketing agency network. Wunderman, the world’s #1 Direct and CRM network. Kantar Retail and The Store, WPP’s retail marketing consultancies. Milward Brown and TNS, WPP’s global research organisations.

Y&R NZ

Y&R NZ

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Y&R Media

Y&R Media

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Y&R Design

Y&R Design

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IdeaWorks

IdeaWorks

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Y&R Uprise

Y&R Uprise

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Y&R PR

Y&R PR

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Team Red Media

Team Red Media

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Y&R NZ

Y&R NZ

Full service creative agency.
Strategy, creative, account management, and production across all channels.

Y&R Media

Y&R Media

Full service media agency.
A team of channel strategists, media planners, buyers, and a specialist trading team. Part of the GroupM Global network.

Y&R Digital

Full service digital agency.
Specialist digital strategy, creative, and production. A team of online, mobile, social, SEO & SEM planners, producers, and developers.

Y&R Design

Y&R Design

Multi-disciplinary design agency.
Delivering strategic and engaging design thinking for our collective clients.

IdeaWorks

IdeaWorks

Retail specialist agency.
The NZ office of Australasia’s only retail agency network, offering specialist retail and shopper marketing strategy, creative, and production.

Y&R Uprise

Y&R Uprise

Specialist digital strategy agency.
Experts in every aspect of the digital marketing strategy – search engine optimisation, social, remarketing, blogging, and everything in between.

Y&R PR

Y&R PR

Specialist PR Agency
Our team of PR professionals are well seasoned in the art of earning column inches on behalf of brands we represent.
We acknowledge the need to earn awareness with newsworthy content, communicated across many channels and in many different ways.

Team Red Media

Team Red Media

Dedicated Vodafone media team.
Set up to manage the Vodafone global media account. This team of 11 work independently from the main agency with secure servers and asset management.

about

Be Brave



You could move through the world at a nice, steady pace, content to let life simply happen around you. Never question anything.
Never ask for more.

Or, you could be brave.

Take on challenges others might walk away from. To not only demand more but be prepared to fight for it. Take risks but hold yourself accountable.

Remember, there will always be somebody better than you. Someone quicker, wiser, more experienced, or more talented. It all comes down to who wants it more, who’s brave enough to push, to fight, and rise to the occasion.

The truth is, nobody ever became great without first being brave.

kitchen-table

Kitchen Table

At Y&R all specialist teams share one P&L and an equal voice at the table.

Each seat at the table represents one of these five distinct specialist teams. Some clients work with one or two teams within the business but we are finding that more and more clients are moving to the fully integrated model.

kitchen-table-02

Creative Director

TV Producer

Media Director

Experience Director

Communication Strategist

Account Director

Social Strategist

Shopper Specialist

steve-kane-quote

jono-key-quote

Jono Key – Quote


Make great work. Have fun doing it.

Jono Key, Managing Director and Head of Planning
team

Team

We are over 100 of the most talented and diverse people in advertising today.

Josh Moore

Josh Moore

Chief Executive Officer & Chief Creative Officer View Details
Jono Key

Jono Key

Managing Director & Head of Planning View Details
Maureen Sipkes

Maureen Sipkes

Finance Director View Details
Greg Whitham

Greg Whitham

General Manager - VML View Details
Tom Paine

Tom Paine

Joint Executive Creative Director View Details
Tim Huse

Tim Huse

Joint Executive Creative Director View Details
Guy Denniston

Guy Denniston

Creative Director View Details
Gavin Siakimotu

Gavin Siakimotu

Creative Director View Details
Catherine Hamilton

Catherine Hamilton

National Trading Director View Details
Nicky Greville

Nicky Greville

National General Manager of Media View Details
Rikki Townsley

Rikki Townsley

General Manager, Wellington View Details
Alicia Tutty

Alicia Tutty

Media Director, Wellington View Details
Josh Moore

Josh Moore

Chief Executive Officer & Chief Creative Officer

Creating beautiful experiences that excite people every day – this is the new job of advertising agencies. Making sure people engage with our clients, products, and brands, by making it fun.

My career over the last 15 years has successfully spanned both sides of the Tasman, giving me a unique ability to work insightfully on both Australian and New Zealand brands.

Founding, growing, and eventually selling my own agency in Sydney in 2011 honed my abilities as a business person and a creative, and is now a huge part of the skill set I bring to clients.

I look forward to meeting you, understanding your business, and your business challenges. Until then I can be found hanging out with my wife and kids in Ponsonby or in the City Works Depot, dreaming up a new way to engage kiwis.

Jono Key

Jono Key

Managing Director & Head of Planning

Part strategist, part media guy, part creative dabbler. Over a career spanning 15 years in the advertising industry I’ve worked as a strategic planner in both media and creative agencies. From that experience, it’s my belief that the best ideas create their own momentum and it’s always been the blend of both media and creative thinking that makes this happen.

Starting my career in New Zealand I went on to work in London and Sydney. When the time came to return to home, I looked for an ambitious and disruptive full service agency and Y&R New Zealand fit the bill perfectly.

Over the last four years we’ve leveraged elements of paid and earned media to create both local and global campaigns that inspire people to run away and reimagine our ideas through PR and social channels. Campaigns that have delivered exponential returns for our clients. It’s been challenging, but always fun. Never forget the fun.

Maureen Sipkes

Maureen Sipkes

Finance Director

Maureen brings to Y&R over 15 years experience in some of the industry’s top agencies, and we are thrilled to have her on board. With her trusty team of bean counters she ensures the smooth running of all things finance. As part of the Senior Management Team she is also instrumental in managing the agency’s continuing client and growth demands. Outside of work she loves cooking up feasts for her family and friends, and is always on the hunt for the next family holiday destination.

Greg Whitham

Greg Whitham

General Manager - VML

I have over 18 years experience in Digital creative & strategy, both locally and in global markets. It’s been a love/hate thing…

I love to see digital experiences and interactions function as a strategic tool – I hate seeing digital communication flounder as a superfluous cosmetic device. I love creative teams that can work collectively towards a unified goal – I hate passengers and turf protectors.

I love clients with a vision – I’m wary of those brainwashed by the cliches of the ‘new digital economy’. I love the UX experience design process – I hate the formulas and gimmicks that makes most digital experiences feel the same.

I love creating time-based, geo-relevant interactive media – I hate spinning 3d logos, icons with wings on and the growing plethora of digi-babble bullsh_t. I love technology that can engage a crowd into a collective experience – I hate the way technology can make us feel isolated.

95% of the time – I love what I get to do in this job.

Tom Paine

Tom Paine

Joint Executive Creative Director

Tom divides his time between ad making, fishing, and scheming ways to score a free boat. Only the first endeavour has proven fruitful, resulting in a respectable haul of door-stops at every major show, including a D&AD Yellow Pencil, gold at Cannes, and gold at the Effies. He also received the award for ‘Lifetime Achievement in Radio Advertising’ at the geriatric age of 27.

Tom was recently the #1 ranked New Zealand creative. His ranking at home has just slipped to #3 with the arrival of son Louie.

Tim Huse

Tim Huse

Joint Executive Creative Director

Huse has over 16 years of experience including stints at Colenso BBDO, Saatchi & Saatchi and served as creative director at Sugar and TBWA.

He has been recognised multiple times at Cannes Lions, One Show, D&AD, AWARD and Axis.

Guy Denniston

Guy Denniston

Creative Director

I’ve been making ads for about 15 years and along the way my work has been fortunate enough to win pretty much every major award in advertising. Though, the one I’m most proud of is the Annual Silverscreen Pool Tournament Trophy, which I’ve held every year since 2003.*

I’ve worked with big multinational brands, iconic local brands, tiny start-ups and everything in between.

The one thing consistent across all of them is that they benefit from good ideas.

From Coca-Cola to Hallensteins, Greenpeace to Vogel’s, when you have a good idea, that’s insightful and relevant, you’re infinitely more likely to engage with your audience.

This has always been important but even more so now with audience-curated media.

It’s an exciting time, finding ever more creative ways to connect brands and consumers, and it’s a challenge I’d love to take on for your brand.

My wife and I are proud parents of Leo and Ivy, so when I’m not making ads I’m making cardboard-box cars and forts out of blankets.

Sometimes even for the kids.

*This may or may not be due to Silverscreen going out of business in 2004.

Gavin Siakimotu

Gavin Siakimotu

Creative Director

I remember calling my sister at work once to wish her a happy birthday or, most likely, apologise for forgetting her birthday.

We weren’t really able to hear each other very well though because she worked in an open plan office, and her co-workers were talking too loudly in the background.

I could hear their every word.

Excitedly, and unbeknown to my sister, their every word was about an ad I’d just made that went to air the night before.

I’ve forgotten Carolyn’s birthday several times since, but I’ll never forget that moment. I’ve won a heap of awards over the years, but I’ll take a real-world gong over an advertising one any day.

You can try me on that.

Catherine Hamilton

Catherine Hamilton

National Trading Director

Originally from Wellington, I have spent many years in agency and media owner roles, leading sales and trading teams.

I love the challenge of pulling together a negotiation strategy to deliver the best outcome for our clients. Competitive by nature, I thrive on the thrill of delivering a mutually beneficial outcome.

I have worked across a diverse range of categories, including Government, FMCG, Automotive, Entertainment, Telecommunications and Finance to name a few.

Nicky Greville

Nicky Greville

National General Manager of Media

I believe that great strategic insight is intrinsically linked to smarter channel planning. Everything communicates and I see it as our mission to understand how stories spread in our increasingly connected world, translate what makes people behave the way they do, and then deliver channel solutions that command a disproportionately bigger share of peoples’ minds than ever before.

My background is in media planning and buying. I’ve worked in New Zealand and in the UK planning across businesses such as Unilever, Vodafone, NZ Lotteries, BNZ, BMW Mini, Tower Insurance, and Pizza Hut. More recently I’ve been working as a strategic planning director focusing on guiding teams towards smarter channel solutions across media, digital, social, and PR.

I’m proud to have won three gold and two silver awards at the NZ media awards in 2012, and had several campaigns for Unilever recognised as finalists in the Spikes (global and Asia), the NZ PRINZ awards (winner), and featured on Cream Global as campaign of the week.

I love living in Ponsonby in my tiny cottage with my wonderful partner Will. We spend our time enjoying the buzz of Ponsonby and trying to tame our small, but unruly garden.

Rikki Townsley

Rikki Townsley

General Manager, Wellington

Having worked in senior client side roles and in both creative and media agencies across the United Kingdom, Australia and New Zealand I’m evangelical about the benefits (I’d argue necessity) of creative and media working closely together to produce the best results.

I believe communications must solve real business or social problems: leveraging insights to change behaviour, in order to deliver value for clients, brands and consumers. To this end, much of my time over the past fifteen years has been spent embedding consumer-centric thinking into communications; both digital and offline.

Previous brands I’m proud to have worked on include Arnott’s, Brown Forman, Burger King, ColgatePalmolive, EQC, GoodmanFielder, HRV, Microsoft, NIVEA , Vodafone and WeightWatchers.

Outside of the office, I can usually be found either running or looking for my new favourite coffee spot.

Alicia Tutty

Alicia Tutty

Media Director, Wellington

I’ve been part of the Wellington agency media scene since 2003 – that’s back when you could get most of your audience with a couple of spots on TV and an ad in the local paper! Some would say they were the good old days but I would say that now is the most exciting and invigorating time to be in this industry.

While my category experience since then has spanned from retail to finance to entertainment and beyond, my particular passion is for government business where the chance to bring about positive social change is a key focus. It’s a real privilege to work in an industry that can make a difference in peoples’ lives.

Heading up the Wellington media team, my role is to help identify opportunities to add value and insight into our clients’ business, tapping into the extensive wider Y&R resource to help deliver meaningful solutions.
Although originally an import from a little farther north (ahem Hamilton), I am now a passionate Wellingtonian and I will take any opportunity to sing the praises of my adopted city.

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