We’re a full service agency based in Auckland and Wellington

We are Y&R NZ

What We Do

Work

We believe ads can be beautiful and rewarding experiences. We love making ideas people want to spend time with. Here are a few of our favourites.

The Co-operative Bank

Regular banks are designed to hunt out profit. That’s their primary motivation. They’ve evolved over the centuries to be extremely efficient in the pursuit of that goal. Expecting them to behave any differently is, well, naïve at best.

They may portray themselves as nice, friendly organisations, but really, underneath it all, they’re still a bank with the same driving instinct. They have their sights firmly set on their prey, and guess who that is?

The Co-operative Bank is fundamentally different. It’s owned by its customers, so it’s in its best interests to not take advantage of them.

Breast Milk

No, of course it’s not real breast milk. It’s the cow’s milk that funds the cure for breast cancer and it’s now available in all good supermarkets nationwide.

The specially packaged Lewis Road Creamery Blue Top Milk for Breast Cancer Cure contributes 20c from the sale of every 1.5 litre bottle directly to the researchers who work tirelessly to create a future free of breast cancer.

New Zealand has one of the highest rates of incidence and the third highest death rate from breast cancer in the western world – but finding a cure is simply a matter of money.

This idea enables New Zealand’s household shoppers to provide that funding in the simplest possible way, by switching their weekly blue top purchase to Breast Milk.

And the more kiwis that make the switch the faster Breast Cancer Cure can find one.

Both the agency and Breast Cancer Cure have been overwhelmed by the immediate and positive public response to the campaign. Take a look at the Lewis Road Creamery Facebook page; https://www.facebook.com/lewisroadcreamery?fref=ts

Land Rover

How do you make an already iconic brand even more beloved? Quite simply, you go above and beyond for your die hard fans.

Land Rover showed what Valentine’s Day can mean for a man, turning a heart-warming and heart-felt TradeMe listing into the ultimate Valentine’s Day gift for four kiwi blokes.

Christened The Landy by the four Otago Uni mates 15 years ago, the listing reluctantly offered their beaten and broken 1957 Series I Land Rover for sale. It told the story of their many adventures and their sorrow at parting with their beloved truck.

While Will, Jeremy, Anthony and James thought they were closing a chapter with the sale, fate intervened, when the team at Land Rover NZ read the listing ad and a covert operation was hatched.

The Landy was lovingly restored and returned to the boys on national television. The resulting piece of content has already been viewed over 8 million times and picked up by global media including Top Gear and the positive feedback from Land Rover fans has been unprecedented.

Weather To Wake

MetService supplies weather data to a range of media and other organisations around New Zealand.

To make that data even more relevant and useful to New Zealanders, we created Weather to Wake – an alarm clock app that taps into MetService’s weather data overnight and only wakes you up if the weather conditions are right for the sport that you’re heading out to play.

This mobile campaign won two Cannes Lions in 2013.

Living Memories

Five New Zealanders are lost on our roads every week.

Their families don’t just lose a loved one. They lose a future with them.

Using the science of forensic age progression Weta Workshop created five portraits of five road victims, as they would look today.

The campaign was launched by PR and unpaid media, capturing the attention of the nation on the eve of Road Safety Week.

After an intimate PR launch event featured on NZ’s highest rating current affairs show, the campaign was featured in editorial, TV, press, outdoor, digital, online and social media.

http://www.livingmemories.co.nz

Blunt

Blunt make The World’s Best Umbrellas, with functional and aesthetic appeal in equal measure. To communicate this, we collaborated on a unique series of posters with Michael C Hsiung, a Los Angeles based artist whose moustache is as impressive as his body of work.

The functional element of the brollies is illustrated in the subject matter of each scenario. Various characters are rained on from above – not by water, but by objects that would otherwise cause them displeasure or comedic harm. A walking doughnut is safely sheltered from hungry stoners, fat policemen, and chubby children. A stick of dynamite takes shelter from objects that could light his fuse and end his days. And a nonchalant hippy takes refuge from animal furs, shaving cream, and pesky job applications.

The design appeal is evident in the microscopic detail built into each execution. Michael C Hsiung, whose quirky style has earned him a large following, laboured over each individual object, making sure the visual appeal of the final posters was befitting of the umbrellas themselves. Currently there are three executions in market, with more to come.

Westfield Fashion Festival

Westfield – Fashion Festival partnership with TVNZ:

Challenge: Westfield has a vast amount of exciting fashion festival events that go on every year within their centres, but awareness & scale around these events was lacking.

Insight: Utilise the mass scale and credibility of a nation-wide partner to sell in the excitement and breadth of events taking place, proving ‘why’ you should make Westfield your essential fashion shopping destination.

Idea: The Roving Reporter with TVNZ – a content series with a well-known host who covers off all of the events, talking to real shoppers, fashion-experts and event-goers throughout the festival.

Execution: Content was created live at events in and around Westfield centres using the TVNZ talent Amber Peebles. It then was syndicated across all TVNZ platforms; from within hero shows, to ondemand, and into social media. Content was themed to focus on each of the different events and ensured that it had a call-to-action built in. The collaboration process ensured that the client, agency and TVNZ teams worked seamlessly together throughout the project.

HRV Pure Invironment Project

The HRV mission to reinvent the New Zealand invironment had evolved from purifying your air to offering a total home solution. It had become so much more than just ventilation – it’s heating, cooling and clean filtered water for your entire home.

In March 2014, we brought this total home solution to life through the HRV Pure Invironment Project.

A villa renovation, spearheaded by HRV, bringing together a family of like-minded brands to set a new standard for the health of kiwi homes.

Our Strategy: Weave the HRV philosophy and products into a story about property price speculation, one that Aucklanders and the media would follow to see the final outcome. Ultimately taking category ownership of the term ‘Pure Invironment’.

The idea: 45 Lincoln Street Ponsonby became the Pure Inviroment Project, a villa restoration spearheaded by HRV that brought together a family of like-minded brands to set a new standard for the health of kiwi homes

The result
• Over $500k worth of PR coverage, including a piece on 7 Sharp
+25% increase in sales YoY

Quickflix Smart Movies

These commercials feature two TV & film actors, on set, in costume, between takes. We join them mid-conversation, as they discuss the merits of Quickflix.

Schick

For whatever reason, beards are trending. This of course presents a significant problem for razor sales the world over. However, anyone who has actually grown a beard knows the reality – they’re feral, irritating pests that take on a persona of their own, then cling to the host face for dear life.

So to illustrate this, we photographed a series of bearded men, and replaced their facial hair with wild mammals. The call to action used the global Schick brand line ‘Free Your Skin’, inviting New Zealand men to rid themselves of their unwanted furry pest once and for all.

This outdoor campaign won 2 silvers at Spikes in 2014.

Burger King – Motel BK

Co-creation with partner creative agency, Colenso BBDO

Challenge: Burger King is known as the home of big, beefy burgers, and justifiably so. However, with a new range of Chicken TenderCrisp burgers BK wanted to make in-roads to audiences beyond their young hungry male heartland, specifically females (though without losing even a single Whopper sale).

Insight: Getting on peoples’ radar would require us to make the new chicken range worthy of being talked about, something people were willing to share, so we sought inspiration from the most chatter-worthy, head-turning, news that gets people buzzing.

Gossip. Everyone loves it; nobody wants to own up to it. Our burgers needed to be implicated in a gossip-worthy situation to drive intrigue. Therein lay our insight: people are fascinated with catching others ‘in the act’.

Idea: We had to create something gossip-worthy, with a story bigger than a new burger we had to convince consumers to cheat on the famous Whopper, with a real-world experience that would truly capture attention.

In order to get new customers to “Cheat on Beef”, we needed to give them both the means and motivation to do so: where better to cheat than a discreet motel? In one of the oldest locations of infidelity; Motel Burger King was born: an activation so gossip-worthy and impactful, that it earned huge national reach through earned channels and rivalled paid reach otherwise gained in traditional channels.

Execution: We deployed paid media with extreme delicacy to craft the unfolding of our story: at the centre of our web of intrigue was our activation: a motel located in Auckland, refitted into a hotbed of scandal with a BK Chicken TenderCrisp restaurant in every room. Every aspect of the usual consumer experience of a motel was altered to create a truly bespoke Motel BK experience where people could go to ‘cheat on beef’.

The sole purpose of paid media was to fuel gossip, carefully managed to unravel like a rumour spreading uncontrollably through Facebook, geo-targeted mobile, celebrity paparazzi shots and radio partnerships.

Shapes Extreme

Shapes Extreme partnership with Jono & Ben:

Challenge: awareness for Shapes is high, but relevance amongst the core snacking audience of teenage males had started to fall, meaning they were being specifically requested less and less. With the new Extreme product, there was a chance to reverse this trend.

Insight: We needed to act like a teen to get on their radars & reinstate Shapes’ position as snack of first choice – taking our inspiration from the medium that young guys love the most, YouTube, we took trending stunts to the mainstream via some of their fave local celebs.

Idea: Shapes Extreme with Jono & Ben @ Ten – YouDoTube. A multi-platform sales driving integration, supported by trans-Tasman video assets.

Execution: an integration into the Jono & Ben @ Ten show where a celeb would perform an ‘Extreme’ trick found on YouTube – if they managed to complete the trick, audience members were in the chance to win a years’ supply of Shapes Extreme snacks and $500 cash. Content was shared across the Shapes’ Facebook community as well as the Jono & Ben show page to amplify the earned effect. Further amplification was created on Jono & Ben’s show on The Rock with the guys performing & filming their own stunts & pointing to the video content across multiple digital media sites – all bought to listeners by Shapes Extreme.

Burger King Outlaw

Co-creation with partner creative agency, Colenso BBDO

Challenge: New Zealand’s a busy market for quick-service restaurants and, unsurprisingly, they all clamour to have their latest burger news to be heard across traditional broadcast media channels.

We had a an old favourite, the Outlaw Burger, coming back to BK for a limited time and, whilst broadcast communications sold burgers, they weren’t doing a brand love job to lift us head and shoulders above the rest of the pack.

Insight: Our target audience of young hungry males are living and breathing a digital life, and used social channels to stay hyper-connected with their social circles. For them, seeing their mates putting their money where their mouth is, eating an Outlaw Burger, is much more motivating and influential than broadcast communications.

Idea: “Outlaw” inspires visions of renegades and troublemakers and our idea was to catch and frame those young hungry males who were first to try the burger as just such a figure.

We’d make our Outlaw customers notorious across the internet, mounting a high-profile manhunt to catch them, merging real-world behaviour with digital advertising and inviting their online circles to engage with us to turn them in.

Execution: The key campaign element which ensured success was that Catch An Outlaw started with purchase: each day we pulled security camera footage and one Outlaw burger eater was chosen and turned into an outlaw. Their image was splashed across newspapers, street posters, websites and social media with real life change-outs across all digital media activity twice a day. And the manhunt began with a reward for the outlaw and the friend that turned them in.

Vodafone 1-Second Weather

Challenge: With Vodafone’s continued network improvements we were tasked with making an emotional connection with New Zealanders (especially those outside of the main metropolitan areas) and demonstrate the strength of the network.

Insight: With smart phones and selfies the new norm, we believed we could take advantage of New Zealanders new found love of self-promotion to demonstrate the strength and breadth of Vodafone’s Network.

Idea: Partner with TVNZ to produce a daily weather segment as part of One News Weather, giving New Zealanders a chance to have their ‘1sec of Fame’ as they share their 1sec weather report. Audiences are asked to upload a short video selfie detailing the weather condition and location of their report to have the chance to be part of the news segment that night!

Execution: Designed to drive the daily delivery of a broadcast ready consumer weather report from across the country. We collaborated with FCB to implement a geo location and time targeted messaging approach, across both radio and digital channels to drive submissions prior to the daily production cut off of 2pm before TVNZ production teams cut, edit and submit to One News for broadcasting. To drive ownership and social traction FCB’s social comms team identify and contact each of the lucky chosen reporters to make sure they and their friends are aware they’ll be on TV tonight!

The Co-operative Bank Rebrand

The Co-operative Bank came to us with an urgent brief to relaunch their brand. New Zealand had very little awareness of the bank, and the benefits of its ‘co-operative’ status were not well understood.

Rather than communicate a philosophy, we chose to focus on the thing they truly do differently. The Co-operative Bank is the only bank to share its profits with its customers.

In two months we redesigned the bank’s identity from the logo up, culminating in the launch of a fully integrated campaign. Built from a new visual identity centred around the ‘prosperity loop’ – the infinity symbol linking the two o’s in The Co-operative Bank’s name – the new brand spoke to the profit coming out of the bank being put back into its community of customers.

Citizen

Voter participation in New Zealand is on a steady decline, and recent public referendums have been ignored by those in power. The population is slowly becoming disillusioned and numb to the workings of government.

Our brief was to re-engage New Zealanders in the democratic process. On a global level, technology is fuelling change. The use of Twitter during the Arab Spring uprising is just one recent example of the power to connect and organise people. The Citizen App aims to harness this growing power, by creating a tool that allows not just New Zealand, but the world to vote, creating Democracy in real time. Knowing your opinion is supported by the vast majority can strengthen resolve and inspire action, creating a force for change and a global platform for media reference.

Each phone that activates the app is given a Citizen number, no identifying personal information is collected. Every day a question is asked of the Citizenry. Once a Citizen has voted, they can view the results, then pose a question of their own. The topic that trends most often becomes the question for the following day. Results are viewed on an interactive map, revealing differences of opinion across countries, regions, and suburbs. The open source results can be shared by anyone: private citizens and media outlets all over the world. Citizen (version 1.0) was successfully launched nationwide in New Zealand – a test market for future launches, with Australia and USA scheduled for the end of 2014.

Schick – Schibliminizer

Men are bored of Christmas. Schick wanted to bring back that boyhood excitement.

Y&R NZ’s solution? ‘The Schibliminizer’, a Facebook application that subliminally embeds mens’ Christmas desires in their missus’ brains via a seemingly cute and thoughtful Christmas video posted to her Facebook wall.

Energizer – Daylight Savings

Energizer needed a way to remind Kiwis of the biggest, smallest problem facing New Zealanders on Daylight Savings changing out our smoke alarm batteries. Employing the comedic talents of the vertically-challenged Dai Henwood, some short jokes, and a cheese wheel, we spread the word that if Dai can step up on Daylight Savings, so can you.

Movember

The long practiced art of taxidermy, has been used on every fur faced fiend know to man. But no one has taxidermied a moustache. Until now.

Every year, Schick sponsor Movember. And every year thousands of incredible moustaches are lost come December first.

Thus, Mount Your Mo was born.

The campaign was launched with an outdoor and online promotion. Facebook ads directed moustaches to the Schick for men page.

Men registered with the Mount Your Mo app, committed to a style, and were sent everything they needed to maintain, remove, and submit their moustache.

The worthiest were stuffed, mounted, immortalized and presented back to their mighty owners.

From a budget of only $5000, Schick reinvigorated Movember, achieved a 100% sampling rate and gained more Facebook likes and left over hair than you can shake a Schick at.

LG Face-to-Facebook

LG briefed us to increase consumer engagement using Facebook. So we built a 26-foot high, bricks-and-mortar LG Facebook wall in Auckland’s CBD – an entertainment hub to engage with consumers face-to-face, have real conversations, and put the social back into social media.

GEM Visa ‘Like’

GEM Visa ‘Like’

This latest instalment in the Gem Visa campaign is designed to highlight the increasing number of customers taking up the Gem Visa card offering and the product benefit of 6 months interest free.

ACC Falls around the Home

ACC Falls around the Home

Y&R Wellington created a campaign for the Accident Compensation Corporation (ACC) which strikes a very different tone from a lot of the ‘government / safety’ work that’s out there.

The brief was that ‘Falls around the home can happen to anyone’ – and Y&R took this to it’s logical conclusion to create a distinctive campaign.

MEC built a channel plan based around getting the message into people’s minds as they contemplate and prepare for DIY tasks over the Easter break.

Knowing that newspapers and radio were the primary retail channels for DIY stores, we targeted those places to intercept the active DIY planner. We built a plan that delivered the balance of impact and frequency over the weeks leading up to Easter.

Activity was restricted to end of week and weekends for close proximity to the DIY activities, and this approach enabled us to stretch the campaign over a longer time period. The addition of street posters ensured the visibility followed them into the retail environment.

York Street Mechanics

York Street Mechanics

Sea Shepherd for the Ocean

Sea Shepherd for the Ocean

An outdoor Billboard and Poster campaign aimed to shock people into action for Sea Shepherd.

Shapes Roadies

To launch Roadies from Shapes, we ran a TV campaign using the comedic concept of “Feed the Man Child”. In order to target our core male audience, we ran a busback campaign and did sampling around summer OOH events using “The Rock Roadies”.

Panasonic

The unique nozzle on the Panasonic ECO-max vacuum means it can get into the crevices other vacuum cleaners miss. Who knows what you’ll find there.


Josh Moore, CEO & CCO, Y&R NZ

We’re united by the belief that there are certain problems, that when solved, unlock disproportionately large commercial success. We exist to drive our clients’ business forward by identifying those pivotal problems and using creativity to solve them.

The Group

Y&R NZ’s offering includes seven distinct specialist teams that can lead or collaborate as needed.

As part of the Y&R Global Group we also have access to an extraordinary world of marketing intelligence.
Within the family we have world-leading specialist resource. VML, the global digital, social and mobile communications network. IdeaWorks, Australasia’s only retail and shopper marketing agency network. Wunderman, the world’s #1 Direct and CRM network. Kantar Retail and The Store, WPP’s retail marketing consultancies. Milward Brown and TNS, WPP’s global research organisations.

Y&R NZ

Y&R NZ

Full service creative agency.
Strategy, creative, account management, and production across all channels.

Y&R Media

Y&R Media

Full service media agency.
A team of channel strategists, media planners, buyers, and a specialist trading team. Part of the GroupM Global network.

Y&R Digital

Y&R Digital

Full service digital agency.
Specialist digital strategy, creative, and production. A team of online, mobile, social, SEO & SEM planners, producers, and developers.

Y&R Design

Y&R Design

Multi-disciplinary design agency.
Delivering strategic and engaging design thinking for our collective clients.

IdeaWorks

IdeaWorks

Retail specialist agency.
The NZ office of Australasia’s only retail agency network, offering specialist retail and shopper marketing strategy, creative, and production.

Y&R Uprise

Y&R Uprise

Specialist digital strategy agency.
Experts in every aspect of the digital marketing strategy – search engine optimisation, social, remarketing, blogging, and everything in between.

Y&R PR

Y&R PR

Specialist PR Agency
Our team of PR professionals are well seasoned in the art of earning column inches on behalf of brands we represent.
We acknowledge the need to earn awareness with newsworthy content, communicated across many channels and in many different ways.

Team Red Media

Team Red Media

Dedicated Vodafone media team.
Set up to manage the Vodafone global media account. This team of 11 work independently from the main agency with secure servers and asset management.

Be Brave



You could move through the world at a nice, steady pace, content to let life simply happen around you. Never question anything. Never ask for more.

Or, you could be brave.

Take on challenges others might walk away from. To not only demand more but be prepared to fight for it. Take risks but hold yourself accountable.

Remember, there will always be somebody better than you. Someone quicker, wiser, more experienced, or more talented. It all comes down to who wants it more, who’s brave enough to push, to fight, and rise to the occasion.

The truth is, nobody ever became great without first being brave.

Kitchen Table

At Y&R all specialist teams share one P&L and an equal voice at the table.

Each seat at the table represents one of these five distinct specialist teams. Some clients work with one or two teams within the business but we are finding that more and more clients are moving to the fully integrated model.

kitchen-table-02

Creative Director

TV Producer

Media Director

Digital Producer

Communication Strategist

Account Director

Social Strategist

Shopper Specialist


Steve Kane, Managing Director, Y&R NZ

We’re in the business of making an actual difference to our client’s bottom line with ideas that genuinely change behavior in order to give our clients a bigger return on their investment.

Team

We are over 100 of the most talented and diverse people in advertising today.

Josh Moore

Josh Moore

Chief Executive Officer & Chief Creative Officer

Creating beautiful experiences that excite people every day – this is the new job of advertising agencies. Making sure people engage with our clients, products, and brands, by making it fun.

My career over the last 15 years has successfully spanned both sides of the Tasman, giving me a unique ability to work insightfully on both Australian and New Zealand brands.

Founding, growing, and eventually selling my own agency in Sydney in 2011 honed my abilities as a business person and a creative, and is now a huge part of the skill set I bring to clients.

I look forward to meeting you, understanding your business, and your business challenges. Until then I can be found hanging out with my wife and kids in Ponsonby or in the City Works Depot, dreaming up a new way to engage kiwis.

Steve Kane

Steve Kane

Managing Director

I believe delivering both creative and commercial results for clients isn’t an ambition, it’s a mandatory.

Over the course of my career I’ve held senior positions in NZ and the UK across a broad range of marketing disciplines including suiting, PR & experiential and Creative Director.

It’s thanks to this breadth of experience I’m able to harness the collected intellect, experience, sensibilities, eccentricities and humanity of Y&R NZ for the benefit of the agency’s clients.

And I’ve been fortunate to develop and work on highly successful and award-winning campaigns for global brands such as Mercedes Benz, McDonald’s, Cadbury, IBM, Microsoft, Tiger Beer, Specsavers, Xerox as well as more local household names brands including ANZ Bank, Air New Zealand, Instant Kiwi and Tourism New Zealand.

One day I hope to finish the New York Marathon, unassisted.

Nicky Greville

Nicky Greville

General Manager Y&R Media

I believe that great strategic insight is intrinsically linked to smarter channel planning. Everything communicates and I see it as our mission to understand how stories spread in our increasingly connected world, translate what makes people behave the way they do, and then deliver channel solutions that command a disproportionately bigger share of peoples’ minds than ever before.

My background is in media planning and buying. I’ve worked in New Zealand and in the UK planning across businesses such as Unilever, Vodafone, NZ Lotteries, BNZ, BMW Mini, Tower Insurance, and Pizza Hut. More recently I’ve been working as a strategic planning director focusing on guiding teams towards smarter channel solutions across media, digital, social, and PR.

I’m proud to have won three gold and two silver awards at the NZ media awards in 2012, and had several campaigns for Unilever recognised as finalists in the Spikes (global and Asia), the NZ PRINZ awards (winner), and featured on Cream Global as campaign of the week.

I love living in Ponsonby in my tiny cottage with my wonderful partner Will. We spend our time enjoying the buzz of Ponsonby and trying to tame our small, but unruly garden.

Gavin Siakimotu

Gavin Siakimotu

Creative Director

I remember calling my sister at work once to wish her a happy birthday or, most likely, apologise for forgetting her birthday.

We weren’t really able to hear each other very well though because she worked in an open plan office, and her co-workers were talking too loudly in the background.

I could hear their every word.

Excitedly, and unbeknown to my sister, their every word was about an ad I’d just made that went to air the night before.

I’ve forgotten Carolyn’s birthday several times since, but I’ll never forget that moment. I’ve won a heap of awards over the years, but I’ll take a real-world gong over an advertising one any day.

You can try me on that.

Tim Ellis

Tim Ellis

Managing Director, Wellington

Wellington born and raised, I entered the advertising game 10 years ago in London at Knapp Goodwin, FCB London and Euro RSCG, before moving back to New Zealand and working at Y&R Auckland and Colenso BBDO. I have been lucky enough over that 10 year period to lead and work with top brands including: British Telecom, Onetel, Tesco Mobile, Bank of New Zealand, 42Below, Noel Leeming Group, Colgate-Palmolive, DB Breweries, Frucor: Mountain Dew, V Energy, Just Juice and Pepsi to name a few.

As the lead account person, I have significantly driven revenue growth for my clients as well as led campaigns that have won significant international recognition at all the major award shows. In 2012 I was named no.2 Suit in the World as ranked by The Directory Big Won Report.

I am excited to head up the Client Service Department at Y&R Wellington where I will continue the agency’s focus on building great relationships, driving commercial results, creating world class creative work, and offering solutions not just ideas for our clients.

Melissa Hill

Melissa Hill

Finance Director

I have been counting advertising beans for over fifteen years. I love advertising because of the nature of the industry and the fact that I don’t have to wear a suit.

I have worked for some of the best agencies – Clemenger, Leo Burnett, Whybin TBWA and DDB, insuring creative do their timesheets.

I have turned around two agencies financially and been instrumental in ensuring they deliver record margins.

I strive for the following principles regarding client remuneration – clarity, transparency, flexibility and fairness, and have been thanked by many clients/procurement people for the way I handled fee negotiations, and the clarity and transparency of the information presented.

Bridget Ward

Bridget Ward

Fashion Creative Director

I am passionate about all things fashion. Most recently, I worked for Max Fashions, one of New Zealand’s largest women’s fashion retailers. This gave me a unique appreciation of client side processes from buying to marketing, and the fast paced retail market. I was responsible for the art direction, design and marketing across the entire brand including TV, OOH, social media and visual merchandising. I even contributed to the fashion forecasting of the buying team.

I commenced my career as a graphic designer working for The Aromatherapy Company, a NZ based gift retailer. Being part of a small team gave me the opportunity to learn many skills – account management, product design, and packaging design – and this role took me on many international buying trips to China. The last project I worked on was creating the most successful product in their twenty year history.

I am now the Fashion Creative Director at Y&R NZ, working on the Westfield NZ and Postie accounts.

Guy Denniston

Guy Denniston

Creative Director

I’ve been making ads for about 15 years and along the way my work has been fortunate enough to win pretty much every major award in advertising. Though, the one I’m most proud of is the Annual Silverscreen Pool Tournament Trophy, which I’ve held every year since 2003.*

I’ve worked with big multinational brands, iconic local brands, tiny start-ups and everything in between.

The one thing consistent across all of them is that they benefit from good ideas.

From Coca-Cola to Hallensteins, Greenpeace to Vogel’s, when you have a good idea, that’s insightful and relevant, you’re infinitely more likely to engage with your audience.

This has always been important but even more so now with audience-curated media.

It’s an exciting time, finding ever more creative ways to connect brands and consumers, and it’s a challenge I’d love to take on for your brand.

My wife and I are proud parents of Leo and Ivy, so when I’m not making ads I’m making cardboard-box cars and forts out of blankets.

Sometimes even for the kids.

*This may or may not be due to Silverscreen going out of business in 2004.

Catherine Hamilton

Catherine Hamilton

Trading Director, Y&R Media/MEC

Originally from Wellington, I have spent many years in agency and media owner roles, leading sales and trading teams.

I love the challenge of pulling together a negotiation strategy to deliver the best outcome for our clients. Competitive by nature, I thrive on the thrill of delivering a mutually beneficial outcome.

I have worked across a diverse range of categories, including Government, FMCG, Automotive, Entertainment, Telecommunications and Finance to name a few.

Jono Key

Jono Key

Head of Planning

My role at Y&R New Zealand is as Head of Planning. I firmly believe that execution makes an idea great, but strategy makes it right.

I’ve worked as a strategic planner in both media and creative agencies. This experience means that I have a breadth of knowledge across both channel planning and creative thinking, helping to ensure the right message spreads in the right places.

I have worked in agencies in London, Sydney and Auckland. Notable pieces of work I have played a part in include: summer campaigns for Coca-Cola, the relaunch of Australia’s biggest telco Telstra, and Art Series Hotel’s Steal Banksy. This campaign was one of only nine in the world in 2012 to win a gold for creativity and effectiveness.

On the home front, I’m in the middle of renovating a villa in Remuera with my wife Evita and our two amazing children Odessa (3) and Otis (2).

Grant Maxwell

Grant Maxwell

General Manager – Y&R Media Wellington

I like to think of myself as the guy who marries motivated clients with creative problem-solvers.

I’ve spent about twenty years learning what works and what doesn’t in marketing and communications. My background in marketing, media, and client service combined with an affinity for data driven insights has been applied across the spectrum of clients and business problems.

I love my job, because every day is different, and each new challenge is a chance to find new ways to creatively solve business problems.

When I’m not solving clients’ problems, I can be found hanging with my kids Shea and Jana, or cruising Wellington streets with my wife Leah and the kids in our two classic Fiat 500s.

Bruce Murray

Bruce Murray

Executive Digital Producer

If there is one market in a constant state of flux it is digital. The rate of change is phenomenal and it is what keeps me going. I love learning new things, taking on new challenges, and getting the most out of every experience possible. I have been involved in digital roles within agencies for the last seven years and have worked with some great brands – Kiwibank, Progressive Enterprises, Holden, Absolut, Brancott Estate, and Auckland Council.

This has been a great year for Y&R Digital as we were recognised for our work with two Cannes Lions.

A true kiwi, I live at a beach on the Hibiscus Coast with my wife and two kids, love summer, jandals, and BBQs.

Rikki Townsley

Rikki Townsley

Media Strategy Director

I believe the role of Strategy is to ensure that the agency’s output solves clients’ business problems. My experience in senior client-side roles in both the United Kingdom and Australia keeps me focussed on providing actionable deliverables which provide genuine value for brands and, in turn, their customers.

Having worked in both creative and media agencies across Australia and New Zealand I’m evangelical about the benefits (I’d argue necessity) of creative and media working closely together to produce the best results and so take a very open and pragmatic approach to both intra and inter-agency collaboration.

A lot of my time over the past fifteen years has been spent trying to embed consumer-centric digital thinking into communications; a guilty pleasure is geeking-out on data in the pursuit of deeper insights.

Previous work that I’m proud of includes the segmentation and communications launch of the UK’s largest prepaid telco, Orange; the introduction of an entirely new digital and CRM ecosystem for Australia’s premium homewares brand, Sheridan; and the relaunch of Telstra’s brand and business communications strategy.

Outside of the office, I can usually be found either running or looking for my new favourite coffee spot.

Tom Paine

Tom Paine

Associate Creative Director, Auckland

Tom divides his time between ad making, fishing, and scheming ways to score a free boat. Only the first endeavour has proven fruitful, resulting in a respectable haul of door-stops at every major show, including a D&AD Yellow Pencil, gold at Cannes, and gold at the Effies. He also received the award for ‘Lifetime Achievement in Radio Advertising’ at the geriatric age of 27.

Tom was recently the #1 ranked New Zealand creative. His ranking at home has just slipped to #3 with the arrival of son Louie.

Musonda Katongo

Musonda Katongo

Head of Design, Y&R Design

Hailing originally from the mean streets of Grey Lynn, Musonda grew up fostering a passion for art and visual communication from an early age, before earning a degree in Graphic Design from AUT.

Over the past 15 years Musonda has worked at leading agencies in Melbourne, London, and Auckland, for clients such as the BBC, Telecom, Toyota, Air New Zealand, National Australia Bank, Carlton United Breweries, Z Energy, and Auckland Council, and Fuji-Xerox, building a diverse body of award-winning work (including several Cannes Lions, D&AD in-book, One Show Merits, Best Gold, Grand Axis, MADCs, and Caples) and experience across varying design and advertising disciplines, including brand design, corporate communications, art direction craft, and digital content.

This enables Musonda to approach design challenges in a cohesive and considered manner, leading a team whose focus is solely on delivering results that genuinely engage their intended audience.

Married to Anya, with kids Lucia (4) and Henry (2) who’re having great fun teaching them that sleep really is a luxury.

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