We’re a full service agency based in Auckland and Wellington

We are Y&R NZ

What We Do
work

Work

We believe ads can be beautiful and rewarding experiences. We love making ideas people want to spend time with. Here are a few of our favourites.

McWhopper<br>The World’s Most Talked About Burger
Jaguar Actual Reality
EQC ACTIONS
HPA<br>Big Change<br>Starts Small
Living Memories
The Co-operative Bank
Breast Cancer Cure and Lewis Road Creamery – Breast Milk
Love From Land Rover
Weather To Wake
Blunt
Quickflix Smart Movies
GEM Visa ‘Like’
ACC Falls around the Home
York Street Mechanics
Sea Shepherd for the Ocean
brands
josh-moore-quote

We’re united by the belief that there are certain problems, that when solved, unlock disproportionately large commercial success. We exist to drive our clients’ business forward by identifying those pivotal problems and using creativity to solve them.

Josh Moore, CEO & CCO, Y&R NZ
the-group

The Group

Y&R NZ’s offering includes seven distinct specialist teams that can lead or collaborate as needed.

As part of the Y&R Global Group we also have access to an extraordinary world of marketing intelligence.

Within the family we have world-leading specialist resource. VML, the global digital, social and mobile communications network. IdeaWorks, Australasia’s only retail and shopper marketing agency network. Wunderman, the world’s #1 Direct and CRM network. Kantar Retail and The Store, WPP’s retail marketing consultancies. Milward Brown and TNS, WPP’s global research organisations.

Y&R NZ

Y&R NZ

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Y&R Media

Y&R Media

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VML NZ

VML NZ

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Y&R Design

Y&R Design

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IdeaWorks

IdeaWorks

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Y&R Uprise

Y&R Uprise

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Y&R PR

Y&R PR

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Team Red Media

Team Red Media

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Y&R NZ

Y&R NZ

Full service creative agency.
Strategy, creative, account management, and production across all channels.

Y&R Media

Y&R Media

Full service media agency.
A team of channel strategists, media planners, buyers, and a specialist trading team. Part of the GroupM Global network.

VML NZ

VML NZ

Full service digital agency.
Specialist digital strategy, creative, and production. A team of online, mobile, social, SEO & SEM planners, producers, and developers.

Y&R Design

Y&R Design

Multi-disciplinary design agency.
Delivering strategic and engaging design thinking for our collective clients.

IdeaWorks

IdeaWorks

Retail specialist agency.
The NZ office of Australasia’s only retail agency network, offering specialist retail and shopper marketing strategy, creative, and production.

Y&R Uprise

Y&R Uprise

Specialist digital strategy agency.
Experts in every aspect of the digital marketing strategy – search engine optimisation, social, remarketing, blogging, and everything in between.

Y&R PR

Y&R PR

Specialist PR Agency
Our team of PR professionals are well seasoned in the art of earning column inches on behalf of brands we represent.
We acknowledge the need to earn awareness with newsworthy content, communicated across many channels and in many different ways.

Team Red Media

Team Red Media

Dedicated Vodafone media team.
Set up to manage the Vodafone global media account. This team of 11 work independently from the main agency with secure servers and asset management.

about

Be Brave



You could move through the world at a nice, steady pace, content to let life simply happen around you. Never question anything.
Never ask for more.

Or, you could be brave.

Take on challenges others might walk away from. To not only demand more but be prepared to fight for it. Take risks but hold yourself accountable.

Remember, there will always be somebody better than you. Someone quicker, wiser, more experienced, or more talented. It all comes down to who wants it more, who’s brave enough to push, to fight, and rise to the occasion.

The truth is, nobody ever became great without first being brave.

kitchen-table

Kitchen Table

At Y&R all specialist teams share one P&L and an equal voice at the table.

Each seat at the table represents one of these five distinct specialist teams. Some clients work with one or two teams within the business but we are finding that more and more clients are moving to the fully integrated model.

kitchen-table-02

Creative Director

TV Producer

Media Director

Experience Director

Communication Strategist

Account Director

Social Strategist

Shopper Specialist

steve-kane-quote

We’re in the business of making an actual difference to our client’s bottom line with ideas that genuinely change behavior in order to give our clients a bigger return on their investment.

Steve Kane, Managing Director, Y&R NZ
team

Team

We are over 100 of the most talented and diverse people in advertising today.

Josh Moore

Josh Moore

Chief Executive Officer & Chief Creative Officer View Details
Steve Kane

Steve Kane

Managing Director View Details
Maureen Sipkes

Maureen Sipkes

Finance Director View Details
Suzanne Bull

Suzanne Bull

General Manager Y&R Media View Details
Greg Whitham

Greg Whitham

General Manager - VML View Details
Jono Key

Jono Key

Head of Planning View Details
Tom Paine

Tom Paine

Associate Creative Director, Auckland View Details
Guy Denniston

Guy Denniston

Creative Director View Details
Gavin Siakimotu

Gavin Siakimotu

Creative Director View Details
Catherine Hamilton

Catherine Hamilton

Y&R Group Trading Director View Details
Rikki Townsley

Rikki Townsley

Media Strategy Director View Details
Tim Ellis

Tim Ellis

Managing Director, Wellington View Details
Josh Moore

Josh Moore

Chief Executive Officer & Chief Creative Officer

Creating beautiful experiences that excite people every day – this is the new job of advertising agencies. Making sure people engage with our clients, products, and brands, by making it fun.

My career over the last 15 years has successfully spanned both sides of the Tasman, giving me a unique ability to work insightfully on both Australian and New Zealand brands.

Founding, growing, and eventually selling my own agency in Sydney in 2011 honed my abilities as a business person and a creative, and is now a huge part of the skill set I bring to clients.

I look forward to meeting you, understanding your business, and your business challenges. Until then I can be found hanging out with my wife and kids in Ponsonby or in the City Works Depot, dreaming up a new way to engage kiwis.

Steve Kane

Steve Kane

Managing Director

I believe delivering both creative and commercial results for clients isn’t an ambition, it’s a mandatory.

Over the course of my career I’ve held senior positions in NZ and the UK across a broad range of marketing disciplines including suiting, PR & experiential and Creative Director.

It’s thanks to this breadth of experience I’m able to harness the collected intellect, experience, sensibilities, eccentricities and humanity of Y&R NZ for the benefit of the agency’s clients.

And I’ve been fortunate to develop and work on highly successful and award-winning campaigns for global brands such as Mercedes Benz, McDonald’s, Cadbury, IBM, Microsoft, Tiger Beer, Specsavers, Xerox as well as more local household names brands including ANZ Bank, Air New Zealand, Instant Kiwi and Tourism New Zealand.

One day I hope to finish the New York Marathon, unassisted.

Maureen Sipkes

Maureen Sipkes

Finance Director

Maureen brings to Y&R over 15 years experience in some of the industry’s top agencies, and we are thrilled to have her on board. With her trusty team of bean counters she ensures the smooth running of all things finance. As part of the Senior Management Team she is also instrumental in managing the agency’s continuing client and growth demands. Outside of work she loves cooking up feasts for her family and friends, and is always on the hunt for the next family holiday destination.

Suzanne Bull

Suzanne Bull

General Manager Y&R Media

I have a wealth of experience within the New Zealand media industry and have worked on clients across all sectors. I have a genuine love for people and human behaviour which results in a 360-degree consumer centric approach to all of my media thinking. My passion lies in working directly with clients to develop new thinking to reach and engage the ever elusive consumer in an ever evolving media landscape.

The majority of my career has been spent fully immersed in agency, however a recent stint on the media supplier side has given me well rounded insight into the demands and media best practice from both sides of the fence. As such I pride myself on my ability to pilot a team of high performing media professionals to deliver best practice integrated media and communication solutions.

When not immersed in the world of advertising, you can find me contemplating life, rod in hand on the back of a boat, or getting lost in the moment with close friends, family and my two gorgeous tweenage children.

Greg Whitham

Greg Whitham

General Manager - VML

I have over 18 years experience in Digital creative & strategy, both locally and in global markets. It’s been a love/hate thing…

I love to see digital experiences and interactions function as a strategic tool – I hate seeing digital communication flounder as a superfluous cosmetic device. I love creative teams that can work collectively towards a unified goal – I hate passengers and turf protectors.

I love clients with a vision – I’m wary of those brainwashed by the cliches of the ‘new digital economy’. I love the UX experience design process – I hate the formulas and gimmicks that makes most digital experiences feel the same.

I love creating time-based, geo-relevant interactive media – I hate spinning 3d logos, icons with wings on and the growing plethora of digi-babble bullsh_t. I love technology that can engage a crowd into a collective experience – I hate the way technology can make us feel isolated.

95% of the time – I love what I get to do in this job.

Jono Key

Jono Key

Head of Planning

My role at Y&R New Zealand is as Head of Planning. I firmly believe that execution makes an idea great, but strategy makes it right.

I’ve worked as a strategic planner in both media and creative agencies. This experience means that I have a breadth of knowledge across both channel planning and creative thinking, helping to ensure the right message spreads in the right places.

I have worked in agencies in London, Sydney and Auckland. Notable pieces of work I have played a part in include: summer campaigns for Coca-Cola, the relaunch of Australia’s biggest telco Telstra, and Art Series Hotel’s Steal Banksy. This campaign was one of only nine in the world in 2012 to win a gold for creativity and effectiveness.

On the home front, I’m in the middle of renovating a villa in Remuera with my wife Evita and our two amazing children Odessa (3) and Otis (2).

Tom Paine

Tom Paine

Associate Creative Director, Auckland

Tom divides his time between ad making, fishing, and scheming ways to score a free boat. Only the first endeavour has proven fruitful, resulting in a respectable haul of door-stops at every major show, including a D&AD Yellow Pencil, gold at Cannes, and gold at the Effies. He also received the award for ‘Lifetime Achievement in Radio Advertising’ at the geriatric age of 27.

Tom was recently the #1 ranked New Zealand creative. His ranking at home has just slipped to #3 with the arrival of son Louie.

Guy Denniston

Guy Denniston

Creative Director

I’ve been making ads for about 15 years and along the way my work has been fortunate enough to win pretty much every major award in advertising. Though, the one I’m most proud of is the Annual Silverscreen Pool Tournament Trophy, which I’ve held every year since 2003.*

I’ve worked with big multinational brands, iconic local brands, tiny start-ups and everything in between.

The one thing consistent across all of them is that they benefit from good ideas.

From Coca-Cola to Hallensteins, Greenpeace to Vogel’s, when you have a good idea, that’s insightful and relevant, you’re infinitely more likely to engage with your audience.

This has always been important but even more so now with audience-curated media.

It’s an exciting time, finding ever more creative ways to connect brands and consumers, and it’s a challenge I’d love to take on for your brand.

My wife and I are proud parents of Leo and Ivy, so when I’m not making ads I’m making cardboard-box cars and forts out of blankets.

Sometimes even for the kids.

*This may or may not be due to Silverscreen going out of business in 2004.

Gavin Siakimotu

Gavin Siakimotu

Creative Director

I remember calling my sister at work once to wish her a happy birthday or, most likely, apologise for forgetting her birthday.

We weren’t really able to hear each other very well though because she worked in an open plan office, and her co-workers were talking too loudly in the background.

I could hear their every word.

Excitedly, and unbeknown to my sister, their every word was about an ad I’d just made that went to air the night before.

I’ve forgotten Carolyn’s birthday several times since, but I’ll never forget that moment. I’ve won a heap of awards over the years, but I’ll take a real-world gong over an advertising one any day.

You can try me on that.

Catherine Hamilton

Catherine Hamilton

Y&R Group Trading Director

Originally from Wellington, I have spent many years in agency and media owner roles, leading sales and trading teams.

I love the challenge of pulling together a negotiation strategy to deliver the best outcome for our clients. Competitive by nature, I thrive on the thrill of delivering a mutually beneficial outcome.

I have worked across a diverse range of categories, including Government, FMCG, Automotive, Entertainment, Telecommunications and Finance to name a few.

Rikki Townsley

Rikki Townsley

Media Strategy Director

I believe the role of Strategy is to ensure that the agency’s output solves clients’ business problems. My experience in senior client-side roles in both the United Kingdom and Australia keeps me focussed on providing actionable deliverables which provide genuine value for brands and, in turn, their customers.

Having worked in both creative and media agencies across Australia and New Zealand I’m evangelical about the benefits (I’d argue necessity) of creative and media working closely together to produce the best results and so take a very open and pragmatic approach to both intra and inter-agency collaboration.

A lot of my time over the past fifteen years has been spent trying to embed consumer-centric digital thinking into communications; a guilty pleasure is geeking-out on data in the pursuit of deeper insights.

Previous work that I’m proud of includes the segmentation and communications launch of the UK’s largest prepaid telco, Orange; the introduction of an entirely new digital and CRM ecosystem for Australia’s premium homewares brand, Sheridan; and the relaunch of Telstra’s brand and business communications strategy.

Outside of the office, I can usually be found either running or looking for my new favourite coffee spot.

Tim Ellis

Tim Ellis

Managing Director, Wellington

Wellington born and raised, I entered the advertising game 10 years ago in London at Knapp Goodwin, FCB London and Euro RSCG, before moving back to New Zealand and working at Y&R Auckland and Colenso BBDO. I have been lucky enough over that 10 year period to lead and work with top brands including: British Telecom, Onetel, Tesco Mobile, Bank of New Zealand, 42Below, Noel Leeming Group, Colgate-Palmolive, DB Breweries, Frucor: Mountain Dew, V Energy, Just Juice and Pepsi to name a few.

As the lead account person, I have significantly driven revenue growth for my clients as well as led campaigns that have won significant international recognition at all the major award shows. In 2012 I was named no.2 Suit in the World as ranked by The Directory Big Won Report.

I am excited to head up the Client Service Department at Y&R Wellington where I will continue the agency’s focus on building great relationships, driving commercial results, creating world class creative work, and offering solutions not just ideas for our clients.

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