We’re a full service agency based in Auckland and Wellington

We are Y&R NZ

What We Do
work

Work

We believe ads can be beautiful and rewarding experiences. We love making ideas people want to spend time with. Here are a few of our favourites.

McWhopper<br>The World’s Most Talked About Burger
Jaguar Actual Reality
EQC ACTIONS
HPA<br>Big Change<br>Starts Small
Living Memories
The Co-operative Bank
Breast Cancer Cure and Lewis Road Creamery – Breast Milk
Love From Land Rover
Weather To Wake
Blunt
Quickflix Smart Movies
GEM Visa ‘Like’
ACC Falls around the Home
York Street Mechanics
Sea Shepherd for the Ocean
brands
the-group

The Group

Y&R NZ’s offering includes seven distinct specialist teams that can lead or collaborate as needed.

As part of the Y&R Global Group we also have access to an extraordinary world of marketing intelligence.

Within the family we have world-leading specialist resource. VML, the global digital, social and mobile communications network. IdeaWorks, Australasia’s only retail and shopper marketing agency network. Wunderman, the world’s #1 Direct and CRM network. Kantar Retail and The Store, WPP’s retail marketing consultancies. Milward Brown and TNS, WPP’s global research organisations.

Y&R NZ

Y&R NZ

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Y&R Engage

Y&R Engage

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Y&R Design

Y&R Design

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IdeaWorks

IdeaWorks

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Y&R PR

Y&R PR

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Y&R NZ

Y&R NZ

Full service creative agency.
Strategy, creative, account management, and production across all channels.

Y&R Engage

Y&R Engage

Full service media agency.
Y&R Engage is a team of 25+ engagement specialists with offices in Auckland and Wellington. Our areas of expertise cover the full spectrum of engagement planning for today’s plethora of media options.

Y&R Digital

Full service digital agency.
Specialist digital strategy, creative, and production. A team of online, mobile, social, SEO & SEM planners, producers, and developers.

Y&R Design

Y&R Design

Multi-disciplinary design agency.
Delivering strategic and engaging design thinking for our collective clients.

IdeaWorks

IdeaWorks

Retail specialist agency.
The NZ office of Australasia’s only retail agency network, offering specialist retail and shopper marketing strategy, creative, and production.

Y&R PR

Y&R PR

Specialist PR Agency
Our team of PR professionals are well seasoned in the art of earning column inches on behalf of brands we represent.
We acknowledge the need to earn awareness with newsworthy content, communicated across many channels and in many different ways.

about

Be Brave



You could move through the world at a nice, steady pace, content to let life simply happen around you. Never question anything.
Never ask for more.

Or, you could be brave.

Take on challenges others might walk away from. To not only demand more but be prepared to fight for it. Take risks but hold yourself accountable.

Remember, there will always be somebody better than you. Someone quicker, wiser, more experienced, or more talented. It all comes down to who wants it more, who’s brave enough to push, to fight, and rise to the occasion.

The truth is, nobody ever became great without first being brave.

kitchen-table

Kitchen Table

At Y&R all specialist teams share one P&L and an equal voice at the table.

Each seat at the table represents one of these five distinct specialist teams. Some clients work with one or two teams within the business but we are finding that more and more clients are moving to the fully integrated model.

kitchen-table-02

Creative Director

TV Producer

Media Director

Experience Director

Communication Strategist

Account Director

Social Strategist

Shopper Specialist

jono-key-quote

Make great work. Have fun doing it.

Jono Key, Managing Director and Head of Planning
team

Team

We are over 100 of the most talented and diverse people in advertising today.

Jono Key

Jono Key

Managing Director & Head of Planning View Details
Fleur Head

Fleur Head

Managing Director, Y&R Wellington View Details
Maureen Sipkes

Maureen Sipkes

Finance Director View Details
Greg Whitham

Greg Whitham

General Manager - Y&R Digital View Details
Tom Paine

Tom Paine

Joint Executive Creative Director View Details
Kim Pick

Kim Pick

Executive Creative Director View Details
Guy Denniston

Guy Denniston

Creative Director View Details
Gavin Siakimotu

Gavin Siakimotu

Creative Director View Details
Catherine Hamilton

Catherine Hamilton

National Trading Director / Acting GM Y&R Engage (maternity cover) View Details
James Johnston

James Johnston

Client Services Director Y&R View Details
Paul Hamilton

Paul Hamilton

Client Services Director Y&R Engage View Details
Rebecca Lawson

Rebecca Lawson

Head of Y&R PR View Details
Jono Key

Jono Key

Managing Director & Head of Planning

Part strategist, part media guy, part creative dabbler. Over a career spanning 15 years in the advertising industry I’ve worked as a strategic planner in both media and creative agencies. From that experience, it’s my belief that the best ideas create their own momentum and it’s always been the blend of both media and creative thinking that makes this happen.

Starting my career in New Zealand I went on to work in London and Sydney. When the time came to return to home, I looked for an ambitious and disruptive full service agency and Y&R New Zealand fit the bill perfectly.

Over the last four years we’ve leveraged elements of paid and earned media to create both local and global campaigns that inspire people to run away and reimagine our ideas through PR and social channels. Campaigns that have delivered exponential returns for our clients. It’s been challenging, but always fun. Never forget the fun.

Fleur Head

Fleur Head

Managing Director, Y&R Wellington

Fleur has returned to her hometown of Wellington after working in Auckland for 19 years, the past 12 years in senior management positions.

Her experience spans time working in direct marketing agencies, brand agencies and integrated agencies. She has led some of NZ’s biggest and most challenging accounts and set up successful agency offerings in data, marketing automation and digital transformation.

Fleur is passionate about modernising and transforming the way agencies work with clients. She has dozens of Cannes Lions, Effies, and best in show awards won under her watch as well as multiple Agency of the Year titles.

Maureen Sipkes

Maureen Sipkes

Finance Director

Maureen brings to Y&R over 15 years experience in some of the industry’s top agencies, and we are thrilled to have her on board. With her trusty team of bean counters she ensures the smooth running of all things finance. As part of the Senior Management Team she is also instrumental in managing the agency’s continuing client and growth demands. Outside of work she loves cooking up feasts for her family and friends, and is always on the hunt for the next family holiday destination.

Greg Whitham

Greg Whitham

General Manager - Y&R Digital

I have over 18 years experience in Digital creative & strategy, both locally and in global markets. It’s been a love/hate thing…

I love to see digital experiences and interactions function as a strategic tool – I hate seeing digital communication flounder as a superfluous cosmetic device. I love creative teams that can work collectively towards a unified goal – I hate passengers and turf protectors.

I love clients with a vision – I’m wary of those brainwashed by the cliches of the ‘new digital economy’. I love the UX experience design process – I hate the formulas and gimmicks that makes most digital experiences feel the same.

I love creating time-based, geo-relevant interactive media – I hate spinning 3d logos, icons with wings on and the growing plethora of digi-babble bullsh_t. I love technology that can engage a crowd into a collective experience – I hate the way technology can make us feel isolated.

95% of the time – I love what I get to do in this job.

Tom Paine

Tom Paine

Joint Executive Creative Director

Tom divides his time between ad making, fishing, and scheming ways to score a free boat. Only the first endeavour has proven fruitful, resulting in a respectable haul of door-stops at every major show, including a D&AD Yellow Pencil, gold at Cannes, and gold at the Effies. He also received the award for ‘Lifetime Achievement in Radio Advertising’ at the geriatric age of 27.

Tom was recently the #1 ranked New Zealand creative. His ranking at home has just slipped to #3 with the arrival of son Louie.

Kim Pick

Kim Pick

Executive Creative Director
Guy Denniston

Guy Denniston

Creative Director

I’ve been making ads for about 15 years and along the way my work has been fortunate enough to win pretty much every major award in advertising. Though, the one I’m most proud of is the Annual Silverscreen Pool Tournament Trophy, which I’ve held every year since 2003.*

I’ve worked with big multinational brands, iconic local brands, tiny start-ups and everything in between.

The one thing consistent across all of them is that they benefit from good ideas.

From Coca-Cola to Hallensteins, Greenpeace to Vogel’s, when you have a good idea, that’s insightful and relevant, you’re infinitely more likely to engage with your audience.

This has always been important but even more so now with audience-curated media.

It’s an exciting time, finding ever more creative ways to connect brands and consumers, and it’s a challenge I’d love to take on for your brand.

My wife and I are proud parents of Leo and Ivy, so when I’m not making ads I’m making cardboard-box cars and forts out of blankets.

Sometimes even for the kids.

*This may or may not be due to Silverscreen going out of business in 2004.

Gavin Siakimotu

Gavin Siakimotu

Creative Director

I remember calling my sister at work once to wish her a happy birthday or, most likely, apologise for forgetting her birthday.

We weren’t really able to hear each other very well though because she worked in an open plan office, and her co-workers were talking too loudly in the background.

I could hear their every word.

Excitedly, and unbeknown to my sister, their every word was about an ad I’d just made that went to air the night before.

I’ve forgotten Carolyn’s birthday several times since, but I’ll never forget that moment. I’ve won a heap of awards over the years, but I’ll take a real-world gong over an advertising one any day.

You can try me on that.

Catherine Hamilton

Catherine Hamilton

National Trading Director / Acting GM Y&R Engage (maternity cover)

Originally from Wellington, I have spent many years in agency and media owner roles, leading sales and trading teams.

I love the challenge of pulling together a negotiation strategy to deliver the best outcome for our clients. Competitive by nature, I thrive on the thrill of delivering a mutually beneficial outcome.

I have worked across a diverse range of categories, including Government, FMCG, Automotive, Entertainment, Telecommunications and Finance to name a few.

James Johnston

James Johnston

Client Services Director Y&R
Paul Hamilton

Paul Hamilton

Client Services Director Y&R Engage

With 15+ years industry experience, with time spent across NZ, Europe and North America. I’m confident in saying that media and what is considered media has never been as ambiguous as it is today, and that’s really exciting.

As the client service director of our Y&R Engage team I am responsible for guiding our clients through unprecedented change and uncharted media landscapes to unlock media moments that matter, that engage audiences and evoke action.

That our industry can continue to remain so challenging is what keeps me energised.

Rebecca Lawson

Rebecca Lawson

Head of Y&R PR

With 15 years Public Relations and Marcomms experience, my offering includes media & influencer engagement, as well as encompassing campaign development, brand development and activation, and full scale event direction.

I have been fortunate enough to work with some of NZ and Australia’s most well-known and respected brands (and some new ones!) – spanning entertainment, alcohol, fashion, beauty, telecommunications, FMCG and lifestyle. I’m passionate about idea generation and working as part of a dynamic team to deliver our clients’ messaging to the people, in a creative and meaningful way.

I love being part of the integrated Y&R team, adding my two cents from a comms perspective as an idea comes to life. I’m a sucker for telling a good yarn, and truly value my relationships with NZ media and influencers.

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